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Watch New Episode: Workcred Expert Series on Integrating AV and IT Skills

2/18/2025

The merging of audiovisual (AV) technology and information technology (IT) has transformed how we interact, learn, and experience content across all sectors. How can certifications give AV and IT specialists an edge as these industries continue to evolve?

In a recent Workcred Expert Series episode, Roy Swift, executive director of Workcred, joined Adrienne Knick, senior director of certification at AVIXA: Audiovisual and Integrated Experience Association, to explore how certifications are becoming increasingly valuable assets for professionals in AV and IT.

Knick discussed four certifications, including a new Audiovisual Network Professional™ Certification that serves to help AV and IT professionals demonstrate their AV networking skills as these two fields converge.

“Certifications in the industry are a great option for people who [didn’t necessarily] have higher education as part of their plan. Maybe they started working in the field without any sort of post-secondary education but they can still prove their skill sets with a certification,” Knick said.

“Certification is a lifetime type of credential,” Swift noted. “In other words, it's something that you can keep forever but must be renewed in an ongoing continuous systematic manner, unlike educational types of credentials, which may fall out of validity very quickly and there's no way of updating [those credentials] other than going back to school.”

In the episode, Knick also reflects on the biggest changes in the industry and educational outreach efforts. Watch the episode: “Integrating AV and IT Skills.

Access additional broadcasts that detail workforce and credentialing matters, including certifications for careers in project management, medical laboratories, construction, supply chain management, IT, and more on Workcred’s Expert Series, featuring expert insights and research findings from Workcred staff and special guests.

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