The Marketing Accountability Standards Board (MASB) has released a video that clarifies the definitions and differences between the similar and oft-confused terms “reach” and “impressions” when used in reference to digital marketing.
The brief video, featuring former Liquid senior digital strategist Nikki Kyriakopoulos, details these two terms and many others, which can be found in MASB’s “Common Language Marketing Dictionary.”
Visit MASB’s site to view the video.
ANSI members may submit contributions to [email protected]. All submissions are published at ANSI's discretion, and generally must be a resource freely available and/or non-commercial information of significant value to the ANSI community.