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7/15/2024
As the U.S. member body to the International Organization for Standardization (ISO), the American National Standards Institute (ANSI) seeks comments by August 30 on a draft proposal for a new ISO technical committee (TC) on digital marketing—the promotion and advertising through digital channels based on digital technology.
Digital marketing involves using new media or digital technology to achieve marketing and business goals. According to the proposal, digital marketing can make it easier for consumers to obtain information about products, services, and brands, and offers benefits over traditional marketing, such as lower cost, higher ROI, measurability, and personalization.
Submitted by the Standardization Administration of China (SAC), China's member body to ISO, the proposal includes the following scope statement:
“Standardization in the field of terminology, requirements, guidance, practices, tools, and methods for organizations and professionals conducting digital marketing.”
Excluded are digital marketing activities that will lead to e-commerce transactions and relevant work within the scopes of the following committees:
The aim of this proposed TC is to provide standards for terminology, requirements, guidance, practices, tools, and methods for organizations and professionals conducting digital marketing. The proposed TC seeks to:
Read the proposal and submit comments to Steven Cornish, ANSI senior director of international policy and strategy, at [email protected] by close of business on Friday, August 30. All input that ANSI receives will be used to develop a recommended ANSI position and comments that will be sent to the ANSI ISO Council for approval before submittal to ISO by the October 8, 2024, voting deadline.