Electronic Components Industry Association (ECIA) is hosting a February webinar on how companies facing an increased need for engineers due to a wave of retirements and rapidly growing technology sectors can engage young engineers.

Listeners will learn how to adjust sales and marketing efforts to account for the generational shift in the electronics industry. Based on the results of the “Lectrix 2022 Trends in Engineering Content” survey, the presentation will cover the types of content and channels that young engineers prefer, and how these things can be integrated into a company’s marketing strategy.

“How to Engage Young Engineers: Survey Results & Actionable Insight” will be held on Wednesday, February 23, at 12:00 p.m. ET. See ECIA’s website to learn more and register at no cost.