The International Sanitary Supply Association (ISSA) has released the latest episode of its Straight Talk podcast that focuses on ways to set up a business to succeed in 2024.

Guest Dean Mercado, CEO of Online Marketing Muscle, a sales and marketing automation agency, shares three specific strategies that business owners can use as they look at a new year with new challenges. He also shares ideas on positioning, relationships, and a unique look at marketing.

The episode is the latest ISSA podcast that covers leading issues facing the cleaning industry today—from health and safety, to infection prevention, to innovative products, to business development, and more.

Access the latest episode and its companion video online.